IN TRUE FASHION
OUR MISSION
In True Fashion will build self-esteem and work ethic in American youth through hands-on participation and promote the value of products “Made in the USA.”
The Theory • When we respect ourselves we will respect our own backyards and communities
The Strategy • Raising self-esteem in high school students
The Method • Hands-on participation that results in finished products and healthy competition
OUR PROGRAM
Project Runway meets The Apprentice and reality meets substance . . .
"Every young person will find a pathway to prosperity." This is the vision of NFTE (Network for Teaching Entrepreneurship), a 501(c)(3) non-profit organization.
A great believer in NFTE's mission, JAMAH, designer of handbags, men’s bags, accessories and home pieces, presents In True Fashion. Together with NFTE we are able to bring to life a much-needed resource for building better futures in our community.
While NFTE achieves amazing success in reaching beyond the limits of the great challenges of life in low-income communities, In True Fashion focuses on overcoming the obstacles of the limitless boundaries of low self-esteem and the need to bring labor back to the USA.
High school students will explore their creativity through the In True Fashion apprenticeship program, which includes workshops with expert mentors, factory time and business planning. They will learn what it takes to run every aspect of a business.
Spearheaded by JAMAH, the journey takes teams of students from JAMAH product inception to financing to marketing, with their hard work culminating in finished bags that will be exposed to the nation. The designs are voted on and the winning bag is taken into production and sold to the public as a new addition to the JAMAH Collection. Honoring cause and commerce, a portion of the proceeds are designated to NFTE. Through the process students will cultivate their work ethic and a consciousness of their surroundings while they discover their inner talent. They will develop skills that will help build their selfesteem and learn what it means to give back. The beauty of the movement is its inspiration . . . promoting that what is truly fashionable is on the inside.
In True Fashion preserves and honors American craftsmanship. The personal empowerment gained from the In True Fashion experience and the appreciation for products that are made in the USA will positively affect generations to come. It is time to take pride in what it means to be “Made in the USA.”
Ultimately, established companies that manufacture products in the USA will be able to join as mentoring companies.
In True Fashion is honored to be a vital part of NFTE’s Los Angeles office. The relationship is beneficial in nurturing young people of our communities.
We welcome your help . . . If you are interested in sharing your skills and contributions please contact us!
Visit the In True Fashion website www.intruefashion.org
In True Fashion questions@intruefashion.com
NFTE (Network for Teaching Entrepreneurship) nftela@nfte.com
JAMAH questions@jamah.com
Click here for monetary donations www.tinyurl.com/yag76vb
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True Fashion” in the comments box. Thank you!
6 Voyage Street, Suite 103, Los Angeles, CA 90292 • 310.306.9042 phone • 310.822.3876 fax • www.jamah.com